THE BULLY PLAYBOOK

Client: NEXUS | Project Date: 2022

How can we strengthen the resilience and security of Singapore?

In a world that is increasingly chaotic, small countries may find it harder to survive or even thrive. We wanted to create accessible content around the topic of foreign relations, geopolitics and misinformation for Singaporeans to develop resilience.

What do we need to bridge the perceived gap between distant international concepts and their relevance to Singapore's safety at a personal level?

The Bully Playbook is a 5-episode video series designed to demystify complex international concepts. Our approach involves dissecting these concepts by examining them at the individual level, within small groups and subsequently exploring the implication at the national level. By breaking down these complex ideas, we aim to educate the public to be more informed and aware about global issues and how they relate to Singapore.