PSA: COVID-19

Client: Stand Up For Our Singapore | Project Date: 2020

In early 2020, when COVID-19 first reached Singapore, the virus was still largely unknown. Information was evolving quickly, and fear and uncertainty were high.

During this critical period, we produced a series of public service announcements (PSAs) to help the community better understand what COVID-19 is and how it spreads. The videos focused on practical, everyday actions — wearing masks to protect one another, washing hands regularly, and taking simple precautions to keep families and communities safe.

The goal was to communicate clearly and calmly at a time when reassurance and reliable information mattered most. Through these PSAs, we supported public awareness efforts and encouraged collective responsibility in navigating the early stages of the pandemic..