How do people feel when towards lower-wage workers in Singapore?

We asked Singaporeans their sentiments towards lower-wage workers. The emotions of sadness, anger and empathy surfaced in every conversation. 

We probed deeper into these emotions and realised that beneath them lies a deeper story. 

Sadness reflects empathy, Anger is a desire for justice, Empathy shows a need for dignity

We realise that many people empathise with social injustices but often feel powerless to act.

Our main campaign video presented viewers with a thought provoking scenario and a choice to act. We wanted to show them that taking action is possible.