FIGHT DENGUE CAMPAIGN

Client: Stand Up For Our Singapore | Project Date: 2017

During periods of heightened dengue cases in Singapore, mosquito control became a shared community responsibility. With stagnant water serving as breeding grounds for mosquitoes, prevention depended on simple but consistent everyday actions.

We created a series of animated public service videos to reinforce the message of fighting dengue by eliminating stagnant water. To make the message more relatable and shareable, we incorporated familiar meme formats and light humour into the campaign.