PM LEE – 20 YEARS OF SERVICE

Client: Stand Up For Our Singapore | Project Date: 2024

"What was it like to handle 9/11, the Global Financial Crisis and Covid-19?"

"How was your day in the office?"

"What does a Prime Minister do, ah?"

As Singapore marked the leadership transition of Prime Minister Lee Hsien Loong, we went on the ground to capture a simple but meaningful question: How do Singaporeans reflect on his 20 years in office?

Beyond the street interviews, we also set up a small booth where residents could drop by to pen handwritten thank-you messages to PM Lee.

This video captures Singaporeans reflections on PM Lee’s leadership, the crises he steered the country through and the legacy he leaves behind.