What We Do


This is what defines Big Red Button.

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What We Do


This is what defines Big Red Button.

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THE DISTINCTIVE CORE

We create content and experiences to spark meaningful change.

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We listen to your stories, find the gaps, and design solutions.


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Responding to COVID-19

When hard times hit, we did what we do best.

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We started #braveheartsg

The campaign caught the eye of PM Lee Hsien Loong, the BBC and the New York Post.


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We help organisations spark change

We tell compelling stories. We create experiences.

We intervene to disrupt the status quo.


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We solve planet-sized problems.

Braveheart SG


Braveheart SG


#braveheart inspired Singaporeans to write notes of encouragement to healthcare workers for Valentine’s Day.

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More than 7000 notes were sent in by the public.

But the real work was to address the problem of anxiety.

Anxiety makes us have thoughts like ‘there is not going to be enough food, so let’s buy six trolleys of groceries’, ‘four masks are not enough’ and ‘this train is dangerous because someone here is wearing a medical uniform’.

This anxiety is what we need to address. It’s okay to be anxious for your family but we need to find a more sustainable way forward.
— Wally Tham, founder, Standup for Singapore, in an interview with Channelnews Asia.

Corporate Work


See why organisations have been trusting and working with us over the years.

Corporate Work


See why organisations have been trusting and working with us over the years.

Let’s work together


Let’s work together


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Our content and experiences drive people to develop awareness, empathy and a commitment to the larger good.

If you are after the same goals, talk to us.