FIRESTARTER
Client: ActiveSG Circle | Project Date: 2021
How do you talk about something you can’t see?
The world focuses on our medals and is afraid to look at our failures. COVID was a universal period of loss and grief.
We wanted a way to speak candidly about mental health and show how our sports heroes overcame their struggles.
What if athletes' strength and power were defined by their resilience and sacrifices, rather than the medals and trophies they earn?
Firestarter is a 6-part documentary series that explores the journey of our athletes. When we think of our athletes, we often think of their triumphs and fame. Our aim was to show their resilience forged through adversity, showcasing the true strength that emerges from overcoming hardship.
In the first episode, Quah Ting Wen vulnerably opens up about her fears of failures as she recounts of the pressure leading up to the 2015 SEA Games.
