AMK TOWN COUNCIL
RODENTS ON-GROUND ACTIVATION

Client: Ang Mo Kio Town Council | Project Date: 2025

In response to increasing rodent sightings in the neighbourhood, we conceptualised and executed an on-ground campaign booth to engage residents and educate them.

We designed hands-on activities to help residents better understand the issue. Facilitators were stationed at the booth to guide conversations, answer questions and explain how everyday habits, such as proper waste management and maintaining clean common spaces, play a crucial role in long-term rodent control.

The campaign shifted the focus from reactive frustration to shared responsibility, encouraging residents to see rodent management as a collective community effort.